Banquet rooms and private venues are places that people use to celebrate many different occasions. Corporations and small businesses also use banquet rooms for meetings, dinners and presentations. In order to run a successful private venue, you will need to market your location specifically. Below we have provided some helpful ideas that will make your banquet room or private venue a booming success. Flemington private event venue is a great choice.
Pictures and Videos
Professional photos and videos of your banquet room will visually demonstrate what you have to offer. Photograph the interior and exterior during the day and at night. Select photos from different events and seating arrangements so corporate meeting planners don’t think your banquet hall is for weddings only. Photographs of the banquet room without any décor shows the planner what he or she has to work with. Post the material on your website with compelling descriptions.
Food Service and Waitstaff
Your banquet room may provide corporate event catering or a food and drink service. If it does, include photos of the food and perhaps a menu. Show photos of a typical setup for a business breakfast, association luncheon and gala evening dinner. Invite meeting planners, wedding consultants and party planners to a monthly tasting of the food you can prepare at your private venue. Restaurants often donate food to charitable organizations. See if you can do the same.
Your banquet room may not provide all the services necessary for an event. Put together an advertising program in the local media with businesses that provide those services. For example, find a florist, wedding cake bakery and limousine service to go together on the ad. Place the ad where your potential clients will see it. It doesn’t make sense to advertise your banquet room as a wedding reception location in a retirement magazine, even if the rates are cheap. Make sure that all of your advertising techniques are relevant.
Referral Service and Word of Mouth
It is always good to make strong business connections. Work with other local businesses like private banquet hall flemington to decide who could make referrals for your banquet room. Any business that serves the same market niche and doesn’t compete directly with you is a good contact. These might include:
- Wedding consultants
- Wedding dress boutiques
- Jewelry stores
- Car Services
- Furniture Rentals
- Cleaning Services
When it comes to word of mouth advertising, get comments from your business contacts. You can create a referral section on your website that will offer potential clients some confidence on your level of business.
An excellent way to market your banquet room is to [participate in trade shows as an exhibitor. Focus on trade shows that your potential customers will attend. For example, bridal trade shows are held in cities across the United States. Since you have the space, consider coordinating your own trade show in your private venue. Trade shows can be a great opportunity to show how smoothly an event in your hall is presented.
Off Season and Weekday Discounts
Everyone loves discounted rates, especially when it comes to renting a private venue. Weddings take place on the weekends, usually a Saturday night, as do parties and anniversary celebrations. Offer discounts for breakfast, afternoon and weekday events to fill out your event schedule. Let it be known that any time is a time for celebration! Call a New York catering company to help with this today.
These are just some ideas for marketing your banquet room/private venue. For other ideas, please feel free to contact Banquet hall flemington. We’d be happy to share the secrets of our success.